Program
XIV INTERNATIONAL PR-FESTIVAL:
- Successful strategies, stratagems and tactical maneuvers of corporate and product brands development
- Battling reputational risks in practice
- News from the mirror-land of politics
- Brilliant and competent speakers
- Creative formats
- Summarizing of Corporate Reputation Management Quality Rating
| Timingeе | Activities | Speakers |
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09.00-09.30 |
Registration |
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The World We Live In |
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| 09.30-09.35 | Welcome speech of the Organizing Committee | Olena Derevianko, vice-president of Ukrainian PR-League, co-founder and managing partner at PR-Service Agency |
| 09.35-09.55 |
Tesla’s Success Recipe |
Nazar Shimone-Davida, founder of Tesla Club Ukraine |
| 09.55-10.15 |
Business Reputation and Business Ethics Ahead of Marketing and PR. What the Best US Business Schools Can Teach Us |
Eric Fuerstein, RRD Kings Education (США) |
| 10.15-10.35 |
How Journalists and PR Professionals Can Improve Their Relationship |
Brian Bonner, Kyiv Post Editor-In-Chief |
| 10.35-11.00 |
10 Forecasts for Global and Ukrainian Economy |
Eugene Chausovsky, senior analyst at Stratfor Global Intelligence Analytical Center (USA) |
| 11.00-11.20 |
Country Storytelling |
Dmytro Kuleba, ambassador-at-large, Ministry of Foreign Affairs of Ukraine |
| 11.20-11.35 |
Coffee break |
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| 11.35-11.55 |
Changing Perceptions of Ukraine in the UK – What Can Be Learned from the Georgian Experience |
James Connal, director of Capital Public Relations Agency (UK) |
| 11.55-12.15 |
Mediamarket: Roll Call of the Surviving |
Oleksandr Martynenko, general director of «Interfax-Ukraine» News Agency |
| 12.15-12.35 | International Investors’ Envision of Ukraine |
Anton Usov, senior adviser on Eastern Europe and Caucuses at EBRD |
| 12.35-12.55 | How to Gain Sincere Public Support for Reforms? |
Giorgi Arveladze, politician, director general of the TV channel «Imedi» (Georgia) |
| 12.55-13.35 |
Break for lunch |
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PR-Kitchen: Stratagems, Technologies, Tactics |
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13.35-14.25 |
Brand Development and PR-work Organization |
Pecha Kucha 10x30 Oleksandr Hrybov, social media manager for First Ukrainian International Bank Natalia Netovkina, founder of «ZARINA Jewelry House» brand Oleksandr Rodchenko, PR-manager at Lenovo Ukraine Natalia Fesyun, head of communications at «Danone Ukraine» Denys Chumak, head of CRM for Portmone Nonna Shmydyk, head of сommunications and Social Projects for «MRIYA» Agricultural Holding |
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14.25-14.45 |
CSR Nuances: How a Business Can Check Potential Partners’ Integrity |
Kateryna Zhuk, charity and corporate social responsibility adviser; director of «Charity Tuner» Nongovernmental Organization |
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14.45-15.55 |
Choosing a Partner PR-Agency: Corporate Standards of Tendering (Battle) |
Representatives of PR-Agencies: Maryna Golub, managing partner in «Golub and Shynkarenko» Agency of Strategic Solutions Olena Derevianko, managing partner at PR-Service Agency Yevgeniya Pankratieva, CEO of Noblet Media CIS Olena Taranenko, Operations Director at HOSHVA PR Agency
Representatives of Corporate Sector: Mariya Boroday, PR director for Intel Ukraine Yulia Zhatkina, PR-director of the «Parallel-M Ltd» company Dmytro Kudovbenko, leading procurement expert for the «VOLIA» Internet Service Provider Vira Tarasenko, head of PR and Mass Media Service for Forward Bank |
| Moderator: Roman Gorbenko, media expert | ||
| Personal Branding and Reputation Risks | ||
| 15.55-16.20 | Is it Feasible to Defend a Company’s Reputation in Court? |
Richard Elsen, leading British consultant on legal and litigation PR, founder and chairman of Byfield Consultancy board of directors (UK) |
| 16.20-16.40 | Businessman and Social Work: an Example of Synergy |
Arseniy Finberg, businessman, public activist, coordinator and founder of the «Interesting Kyiv» project |
| 16.40-16.50 |
Coffee break |
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| Personal Efficiency of a PR-Expert | ||
| 16.50-17.10 | How Can a PR-Expert Survive in the World of Messengers? A Recipe of an Expert | Tony Crabbe, business psychologist, author of «Busy. How to Escape a State of Extreme Activity» international bestseller (UK) |
| 17.10-17.30 | Robots in Communications: Do They Compete Against a Human Being? | Hlib Baibayev, traffic auditor, cybersports expert, media-markets consultant |
| 17.30-17.50 | Skills of Visual Psychodiagnosis in a PR-Expert’s Work | Leonid Zolin, business coach, author of «Integral Facereading» system |
| 17.50-18.30 |
People. Hard Talk with Natalia Vlashchenko: a special guest on the Festival grounds |
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| 18.30-18.40 |
Glass of Champagne |
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| Interlude: Festival news | ||
| 18.40-19.00 | Presentation of Updated Format of «Dance of Thought» Creative Laboratory | Olena Derevianko, vice-president of Ukrainian PR-League, co-founder and managing partner at PR-Service Agency |
| 19.00-20.00 | Winners award ceremony of the Second National Quality Rating of reputation management «REPUTATION ACTIVists» | |