History of Festival
Khreschatyk Grand Hall
The XVI International PR-Festival “Communications of Tomorrow: A Puzzle of Success” was held in Kyiv on March 29, 2018. The venue was the Grand Hall Khreshchatyk Hotel with its technical and technological infrastructure that contributed to making all the visions of the forum’s organizers a reality. The festival brought together over 200 participants; the speakers were over 30 experts competent in communications, IT, HR, marketing, popular bloggers and others. The festival’s audience focused its attention mainly on alternative channels of communication. “This year we have concentrated on modern PR instruments, on the challenges we face in terms of the digital age we are living in, in terms of the artificial intelligence and some of its manifestations like chat bots or working with opinion leaders,” stressed Olena Derevyanko, head of the Festival’s Organizing Committee.
Though the 2018 Festival is a part of history now, the guests still remember many of the presentations. For example, the guests showed keen interest in the presentation by a special guest of the forum, chief executive officer at UFuture Investment Group, Nicholas Tymoshchuk who drew everybody’s attention to the necessity of developing alternative channels of communicating information.
Olena Derevyanko, vice-president of the Ukrainian PR-League, a partner at the PR-Service Agency, Olena Zubareva, head of the PR Department at the “Farmak” Pharmaceutical Company, Maria Andreas, chief executive officer at “The Future of the Nation” Charity Fund, Gleb Baibayev, chief marketing officer at the Romanov Empire, Victoria Yesaulenko, marketing director of the “Asters” Law Firm, Kateryna Kovalevska, head of the European HR Association, head of the Supervisory Board of the HR-Forum Association, Olena Horyacheva, head of the Communications and Public Relations Department of OTP Bank JSC, Olena Pryvalova, a PR expert on the non-bank financial market and the legal sector, Mykhailo Shuranov, Ukrtelecom PR Director, Oleksii Kalynychenko, Corporate Communications manager at Philip Morris Ukraine PJSC, Vlad Kotov, founder of the “Robo.House” Company, Daria Fedko, founder and manager of “WeAR Studio”, Ievheniia Blyznyuk, CEO of the Cornerstone Corporation, Eugene Dykhne, first deputy director general of Boryspil International Airport, Vitalii Maksymov, “Auto.TCH.ua” editor for “1+1 Studio”, Tetiana Shulga, a managing partner of RED Community Association, Andriy Tsygankov, chairman of the UNBA Committee on Professional Conduct, Hanna Lichman, head of PR and Media Relations at the ATB Corporation, Vira Tarasenko, PR director in Forward Bank, Ievhen Zahorulko, head of PR in the Smart-Holding, Serhii Pogrebnoy, partner at Sayenko Kharenko, Serhii Pohrebnyi, chairman of “Association of Corporate Security Professionals” Non-Governmental Organization, Ivan Gerasymovych, director on Risks and Security, Smart Holding PJSC shared their knowledge and experience with the 2018 Festival’s participants.
Popular TV presenters Andrii Domanskyi and Anatolii Anatolich (Anatolii Yatsechko) were also present at the forum as its special guests. Their performance helped many of the participants take a fresh look at working with alternative channels of communication.
The final events of the XVI International PR-Festival were a traditional champagne reception and a ceremony of awarding the winners of the National Rating of Corporate Reputation Management Quality “Reputation ACTIVists-2017”.