News
Business communications with a plus sign
At the first day of the XII International PR- Festival the section «Effective Business Communications» is planned. The name speaks for itself. Participants will detail the overall theme and offer their own «recipes» how to improve the effectiveness and efficiency of business using various communication tools. The discussion, in particular, will focus on corporate PR considering socio-political and economic crisis, on promoting product brands, confronting information attacks, visual communications and IR-technologies in Ukraine.
As for the question of how to build a corporate communications in terms of political and economic instability, the participants of panel discussion «Corporate PR in a turbulent business environment» will be looking for answers. Among them is Director of Public Relations and Communications at SKM Natalia Yemchenko, Head of PR-service at Smart Holding Zagorulko Eugeniy, Director of Corporate Communications at Group DF Igor Kyrylyuk, PR-director of the Corporation «ATB» Anna Leachman and PR- director of the bank «Russian Standard» Vera Tarasenko.
As one of the most striking examples of building a successful social-oriented business in Ukraine for the last decade the wine company «Shabo» can serve. The company has invested heavily not only in product development, but also in social projects related to the main activity. About that, in particular, in her presentation «Effective strategies to promote product brands» PR-director of «PTK Shabo» Ltd Tatyana Ponomarenko will report.
In the century when information has become a dangerous weapon, the ability to withstand the information attacks costs pretty much. Metaphorically and in the direct meaning. Her experience in dealing with such problems within the section «Protection against information attack» one of the leading experts of Ukraine, an expert in the field of copyright and the protection of business reputation of individuals and private persons, etc., lawyer, PhD, Senior lawyer at association «Arzinger» Natalia Ivanitskaya will share.
Nowadays visual communication as one of the most simple for human perception ways of communication is gaining popularity. What are the advantages of this channel compared to other formats? A panel discussion «Visual communication in the world where people do not want to read» is devoted to this topic, which will be attended by the Head of information services at the «Korrespondent» magazine Andrey Gazin, Project Manager of Newsplot.org Andrey Zagorodsky, designer-infografer of «Vesti» Yuri Kurilchuk and author of «Visual brand: Attracting consumers' views» Oleg Tkachev (Skype-translation).
Investment attractiveness is a kind of cornerstone of modern business. Criteria for evaluation of investment attractiveness of the business and the role of Investor Relations for its formation – these and other questions will be discussed, participants of the final section «Effective Business Communications» «IR à la Ukrainian»: Director of the analytical group «Da Vinci AG» Anatoly Baronin, Expert in financial markets Andrey Blinov**, Head of Investor Relations Department (IRO) at group of companies «Milkiland» Sergei Trifonov and Director of World Economy and International Relations Center, National Academy of Sciences of Ukraine Oleg Ustenko. **
We remind you that XII International PR-Festival will be held on April 10-11 at the Radisson Blu Hotel (22, Yaroslaviv Val St). Initiator is Ukrainian PR- League. Official organizing partner – PR-Service Agency.
** – Invited to participate. Negotiations are being held.