Co-owner and СEO of Impel Griffin Group Vitaliy Opanasiuk at the 2017 Internarioanl PR-Festival
Success Strategy: from Mop and Vacuum Cleaner to 20-Million-Dollar Turnover
Vitaliy Opanasiuk, a co-owner of the largest cleaning company of Ukraine Impel Griffin, is to become a speaker at the XV International PR-Festival «Communications in the Age of Post-Truth». He will present his view on business reputation management.
The story of Impel Griffin and its founders – Vitaliy Opanasiuk and Vyacheslav Reutskyi – could really be the basis for a Hollywood movie. The future millionaires started their way in the cleaning business with an office under the roof, a primitive stock and a staff of four employees. They mastered cleaning aquariums and laying lawns by themselves with the help of books. At this very time they understood that it would be hardly possible to become a success continuing high-powered work practices within narrow horizons. It was necessary not only to meet the demands of their clients but also to anticipate them, to be flexible, to surprise. Every year, the range of the company’s services was extended significantly and so did the number of customers. The progress did not remain unnoticed even outside Ukraine. In 2008, 61% of Griffin’s shares was bought by one of the biggest players on the European cleaning market – the Polish Impel Concern, which correspondingly changed the company’s name.
For 22 years Opanasiuk and Reutskyi have succeeded in building up #1 cleaning business in Ukraine. Today Impel Griffin operates in 460 cities of Ukraine. It means over 5,000 employees, more than 40 services, clients like Kyivstar, DTEK, UEFA, Novarka, etc. as well as the annual revenue above $ 20 mln.
Vitaliy Opanasiuk: «We managed to hold out against big competitors and to grow further due to versatility, constant development of our staff and high quality of our services. Every new project provided us not only with income but also with new invaluable experience that we used as the construction material to lay the foundation of our future success».
We would like to remind our readers that the International PR-Festival is traditionally held under the auspices of the Ukrainian PR-League; its organizational partner general is PR-Service Agency that has been the leader of the Ukrainian PR services market for many years.