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Day of Business PR within the XII International PR festival: people, trends, cases, discussions
The first day of the XII International Festival PR- dedicated to the protection and enhancement of reputational assets of the business - topics , current at all times and under all circumstances. Will open «Day of Business PR» Paul Holmes who is one of the speakers most demanded in the world concerning communications. Speech by the founder and CEO of The Holmes Report, the chairman of the jury SABRE Awards will be devoted to modern trends in the global PR-industry. Holmes, who has devoted to public relations and marketing for over 20 years, will talk about his vision of what businesses and professionals business communications should be expected in the future and what they should bet in promoting corporate and product brands.
The second block will be devoted to the situation in the information space, the configuration of which recently has seriously changed - and not for the better. This subject will be discussed by participants of panel discussion «The Ukrainian journalism: professionalism, social responsibility, censorship/self-censorship?». Among them – the Director-President of ICTV Alexander Bogutskiy, the editor-in-chief of Espreso.tv TV channel Vadim Denisenko, Sevgil Musaeva, the co-founder and editor of the «Hubs» portal, the Chairman of the National Union of Journalists of Ukraine Oleg Nalivaiko, CEO of the Ukrainian Association of Press Publishers Alexey Pogorelov, the editor-in-chief of «RBC-Ukraine» Anton Podlutsky, CEO of «VETEK Media» Yuriy Rovensky. Focus will be on professional and ethical standards of modern journalism and their compliance with the challenges of time.
Within panel discussion «Corporate PR in a turbulent business environment» the most authoritative national experts in the sphere of business PR will act, namely: Director of Public Relations and Communications of SKM Group Natalya Emchenko, head of the PR service at Smart Holding Evgeny Zagorulko and Director of Corporate communications of Group DF Igor Kirilyuk, PR director of ATB Corporation Anna Lichman and PR director with experience in major domestic companies and banking institutions Vera Tarasenko. All of them have unique professional experience in solving complex problems in various areas of business and are ready to share it with colleagues.
With the report «Effective strategies for promotion of product brands» will perform PR-director of SHABO Tatyana Ponomarenko. While maintaining the wine brand in Ukraine and Europe, Tatiana has achieved considerable progress in terms of PR-sales support wine production and in terms of development of the culture of wine consumption corresponding terroir. And «The Wine Cultural Center «Shabo» became among the obligatory to visit by tourists attractions in Odessa region.
The «Day of Business PR» will come to an end with a creative meeting with well-known Ukrainian journalist and author of programs of journalistic investigations Jean Novosseltsev. The range of its interests is various – here both business, policy and protection of the rights of consumers. Therefore informal conversation promises to be interesting and useful to all who uses tools of journalistic investigations in their work.