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Communication in Ukraine through the Eyes of European Experts
At the 14th International PR Festival, one of Havas Worldwide Top Managers – David Roizen – will give a speech
As promised, one of the highlights of the morning part of the 14th International PR Festival will be a speech by corporate and product communications, lobbying and PR expert, one of the Havas Worldwide Agency top managers, David Roizen, titled Ukraine: Recent Losses of Communication Opportunities.
Today, Ukraine especially counts on the support of the global and, particularly, European community. Nonetheless, it is far not always possible to find common ground with the seemingly loyal West. And even when Ukraine does manage to find that common ground, all too often, the result fails to live up to expectations. Why does that happen? How should mutual requirements be synchronized? How should one even communicate with the West in order to be heard and understood? How should one not lose the gained trust? The reasons of our current mistakes and the prospects of future achievements will be analyzed by the French colleague in his speech.
David Roizen: «Two years ago, international community expressed its solidarity with Ukraine. Global leaders supported Euromaidan and Yanukovich’s resignation and condemned Russian aggression. Currently, the world expects decisive action from Ukrainian authorities. The global community wants to know why promised reforms are not implemented in Ukraine, why anticorruption efforts haven’t gone any further than mere talks. From the point of view of communication, the current situation in the country is unclear. What is Ukraine losing? With what can it be compensated for? What steps should Ukrainian authorities undertake? What could be done to remedy the situation? At the upcoming festival, we will be seeking answers to these and many other important questions.»
It bears reminding that the Festival is traditionally held under the auspices of Ukrainian PR-League in the partnership with the official organizer – PR-Service Agency.
Program: http://pr-festival.com.ua/en/programm.
Participant registration is open at: http://pr-festival.com.ua/en/conditions.