Olena Derevyanko: “I Cross-Check Each Point On The Agenda With What I Am Personally Interested In”
The sessions of the XVI International PR-Festival will be traditionally opened by the head of the Festival’s Organizing Committee, the vice-president the Ukrainian PR-League, a partner at the PR-Service Agency Olena Derevyanko with her review “Modern Tendencies of the PR-Industry Development: Market Operators, Instruments, Senses.” The rest of the content will be none the less timely and practical.
How can the Festival’s team succeed in delivering such high quality and level of information?
According to Olena Derevyanko, it is not only the question of expertise but, first of all, of personal responsibility. “I cross-check each point on the agenda with what I am personally interested in,” says the head of the Organizing Committee. “After that it is “filtered” once again, checked whether it is topical for the members of our team and our business colleagues. A lot of topics arise while we interact in-between the festivals. Other topics are prompted by life itself with its problems and challenges. Of course, it is our priority that the Festival should be an efficient communication platform. Yet we aim at our Festival’s being a kind of moral pitchfork, a criterion for professional conduct because under modern conditions this task in none the less important than attaining professional excellence”.
We would like to remind you that the XVI International PR-Festival “Communications of Tomorrow: A Puzzle of Success” is to be held in the Grand Hall of the capital’s Khreshchatyk Hotel on March 29, 2018. The forum is traditionally initiated by the Ukrainian PR-League. The official organizing partner is the PR-Service Agency.