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The Organizing Committee of the 15th International PR-Festival Approved the Program of the Festival-2017
The Organizing Committee of the 15th International PR-Festival approved the Agenda. The forthcoming forum entitled «Communications in the Post-Truth Era» is expected to be held during one day and will traditionally host renowned representatives of the professional community and related industries.
Ms. Olena Derevianko, the Chair of the Organizing Committee of the 15th International PR-Festival emphasized: «We became observers to communicational deformations, easily provided double standards and the impressive effectiveness of pulling strings of trashy feelings (sometimes, however, even winged sentiments) and emotions. Under the suggested circumstances, our key mission is to prevent ourselves from falling into the abyss together with this ‘mud stream’. To this end, we have to do our work in a highly professional manner, and, most crucially, to stay in common sense».
Ms. Olena Derevianko, Vice President of the Ukrainian PR League and partner of PR-Service Agency will open the 15th International PR-Festival with a speech entitled «Post-Truth Phenomenon and Its Impact on the Society». Subsequently, the morning block under the title of «World beyond Truth» will include the speech «PR and Fates of People & Companies» by Mr. Oleksiy Sytnykov, the renowned political consultant, and discussion of PR psychometric dimensions within the scope of the report by Mr. Volodymyr Lozovyi, the СЕО at TheRespo. It will be followed by the panel discussion «FactCheck Technologies and Veracity of Mass Media Information» lead by Mr. Denys Bezliudko, the Realist Project Development Manager; Mr. Ihor Darmostuk, Managing Editor of KyivVlast portal, Mr. Oleksandr Klimashevskyi, an independent digital expert, Mr. Dmytro Kasyanov, a political consultant, Ms. Svitlana Kriukova, Deputy Managing Editor of strana.ua, and Ms. Olena Martynova, Strategic Marketing Director of 1+1 Media,.
The second part of the morning block will be referred to the key elements of management strategy and tactics. Mr. Vitaliy Opanasiuk, the co-owner and СЕО of the major domestic cleaning business, Impel Griffin (http://forbes.net.ua/), will present his vision on building up efficient corporate reputation management system. Case studies by FMCG representatives will unveil peculiarities of marketing and PR integration. The secrets of efficient cooperation with public thought leaders will be uncovered by Mr. Vitaliy Malets, the Publicfast Project Communication Chair, Ms. Svitlana Kuzmenko, the editor of TSN.ua, and Mr. Mykola Rohynets, Marketing Director at AIR,.
The after-dinner block of the Festival Program will be devoted to efficient PR solutions in various fields and modern trends. Ms. Zhanna Bilous, communications specialist at Nielsen Ukraine, will report on consumer perception of CSR activities of businesses, and Mr. Hryhoriy Malenko, Managing Partner of SERM Agency, will report on the specificities of World Wide Web reputation handling. In addition, other Festival speakers will present a number of up-to-date corporate PR-cases focused on solutions to business targets and goals in the pharmaceutical industry, retail sale, development and banking sector.
Headliners of the final part will profoundly dwell on the least known to the professional community but pre-eminently high-demand fields and issues. The speech by Ms. Olena Kobozeva, PR Manager of Bayadera Group, will be devoted to PR team operation management, and the speeches of Ms. Svitlana Lysenko, the well-known Ukrainian cosmetology expert, and Ms. Olha Stoycheva, stylist, will concern the image of chief executives. Finally, Ms. Alina Kobets, Digital Manager at L'Oréal Ukraine, and Ms. Tetiana Zhylina, group brand-manager of TM Maybelline New York, will tell the story of a successful use of a YouTube channel for communication with customers, while Ms. Svitlana Lobko, Producer of StarLight Brand Content, will talk about the mystery world of TV and the hints for promo experts to find the right place for their promoted brands in such world.
Presentation of the results and the awarding ceremony for the winners of «Reputation ACTIVists», the 3rd Nationwide Rating of Corporate Reputation Management Quality (http://repactiv.com.ua/) will be the final chord of the 15th International PR-Festival. Currently, the long list of participants is formed and the jury holds voting in the nominations with the completed list. The results of the Rating-2017 will be published in BUSINESS weekly (having the longest history in the national business media sector) in early April of this year.
We would like to remind our readers that the International PR-Festival is traditionally held under the auspices of the Ukrainian PR-League; its organizational partner general is PR-Service Agency that has been the leader of the Ukrainian PR services market for many years.