Agenda of Festival

 
April 25, 2019

Challenge&response

Topic of the year: "Challenge & Response".  Every challenge is the right response!

XVII International PR-Festival:

Timing

Activities

 Speaker

10:00–10:10

Keynote speech.Challenges-2018 – how to tackle in 2019?

Olena Derevyanko, vice-president of the Ukrainian PR-League, partner at the PR-Service Agency

10:10–10:30

Inspiring speech.  Challenges of our times and personal efficiency

Maksym Bakhmatov, managing partner at UNIT.City, chairman of the board at Radar Tech, member of the supervisory board of the Multiplex cinemas chain

The Art of the Marine Pilot vs Torturous Channels of Communication

10:30–11:20

Panel discussion. How can business get the media interested in corporate news?

Moderator: Olena Derevyanko
Speakers:
Oleg Doroshenko, managing editor of news at segodnya.ua
Denys Ivanesko, “Ukrainian News” Information Agency director
Volodymyr Mzhelsky, director general of the “NBM” Television and Radio Broadcasting Company (Channel 5)
Victoria Butenko, ex-producer, finalist of the Emmy Awards, collaborated with NBC, CNN, BBC, etc.

11:20–11:35

Coffee-break

11:35–12:05

Hype creates boring people

Tetyana Sheremet, marketing director of Mazda
Dmytro Logginov, joint owner and managing partner of the Michurin Creative Agency

12:05–12:25

Digital as an Assistant when Raising Brand Advocates

Olha Momchylovych, marketing director at the Cityconsult Capitals Company (“Lesnoy Kvartal” Housing Complex, “Korona Park” Housing Complex, “Madyson Gardens” Housing Complex, “Kvartal Alley” Housing Complex, “Montreal” Housing Complex)

12:25–12:45

How to get through to key stakeholders escaping information noise

Andriy Bublyk, Public Affairs and Communications Director Ukraine and Moldova at Coca-Cola Beverages

12:45–13:05

How to become «a star» of Instagram

Polina Logunovaa TV personality and a blogger

13.05–14.00

Lunch

How to Be Noticed vs Information Overload of Target Audience

14:00–14.20

High quality video content for social networks

Mstyslav Banyk, CEO Romblab
Alina Tornagi, head of SMM in Ze!team

14:20–14.40

How to become a dream employer

Kateryna Korchenko, head of external and internal communications at MHP Group of Companies

14:40–15.00

How to fire up “a virus” and to augment the reality

Olena Osypchuk, PR manager at WOG 

15:00–15:20

Implementation of system reputation management as an evolutionary stage of enterprise development

Hanna Lichman, PR communications expert, head of PR and Media Relations at the ATB Corporation

Persistence of the Bright vs Internal Barriers and External Destabilizers

15:20–16:05

Panel discussion. How to assemble an efficient PR team under staff shortage conditions

Moderator: Olena Derevyanko
Speakers:
Tetyana Pashkina, HR expert at rabota.ua·
Larysa Onypko, “HR-Brand Ukraine Award” project manager at HeadHunter Ukraine·
Yana Nesteruk, head of corporate communications department, Nova Poshta·
Natalia Fesyun, GR and PR manager, PepsiCo Ukraine

16:05-16:25

An expert’s confession

Vadym Karasyov politician and political consultant

16:25–16:40

Coffee-break

Taming of Trends vs Fog of Future

16:40–17:00

How to make a client fall in love with an innovative product

Anna Zakharash, corporate communications director at Kyivstar

17:00–17:20

PR of noble deeds

Fedir Serdiyk, founder of FAST company and co-founder of Reskits

17:20–17:40

PR at export markets: overcoming communication barriers

Inna Reva, marketing manager of export department, TERRA FOOD Group of Companies

17:40–18:00

Artificial intelligence in PR work

Anton Vokrug, CEO DataTrading

18:00–18:10

Summing up the results of the International PR Festival – 2019. A glass of champagne

18:10–19:50

Winners award ceremony of the jubilee Fifth National Quality Rating of corporate reputation management “REPUTATION ACTIVists”