Agenda of Festival

March 29, 2018

The Art of Dancing
In the Rain

XVI International PR-Festival

The topic of the year: "Communications of tomorrow: a puzzle of success".  Analytics, insights, cases.

XVI International PR-Festival:

  • Modern tendencies of the PR industry development: market operators, instruments, senses
  • Integrating corporate messages into the country’s “agenda”: surfing the trends
  • Synergy of the business’s and non-profit bodies’ reputation strategies
  • Assessing reputation risks: the corporate sector’s practice
  • The “portrait” of a Ukrainian PR expert: yesterday, today, tomorrow
  • Education as a prime engine of a corporate PR career
  • How to work with a transnational company – 5 insides for the Ukrainian business
  • Technologies of the future: the logics of popularizing
  • Virtual and augmented technology in PR
  • Social networks as a communicative medium: assessing from the perspective of time
  • Expert wars: how to differentiate between organic and inspired shots of the negative
  • Working with toxic objects of PR promotion
  • Corporate blackmail: methods of PR resisting
  • Strategies of legal and PR defense of reputation: synchronizing for the sake of success
  • Struggling for the business’s reputation shoulder to shoulder: PR and the security service


Timing Activities Speakers
9.00–9.30 Registration, welcome coffee
9.30–9.50 10 trends of the reputation management in the modern world Olena Derevianko, Vice-president of the Ukrainian PR League, a partner of PR-Service agency, Doctor of Economics, political consultant
9.50–10.10 Inspiring speech from the special guest Nicholas TymoshchukChief Executive Officer of UFuture Investment Group
10.10–10.30  Crisis communications. 3 steps that change reality Elena Zubareva, Head of PR department of «Farmak»

Synergy of reputational business strategies and non-profit structures

Maria Andreas, Executive Director of Maibutnie Natsii (Nation's Future) charitable fund
10.50–11.10  Influence Marketing — how to use bloggers and opinion leaders in PR communications and brand promotion for the millennials audience Gleb Baibayev, Chief Marketing Officer in Romanov Empire
11.10–11.25  Coffee break 
11.25–12.10  "Portrait" of the Ukrainian PR specialist: yesterday, today, tomorrow 

Viktoria Esaulenko, Marketing Director of 'Asters' law firm

Ekaterina Kovalevskaya, Head of the European HR Association, Head of the HR-forum Supervisory Board

Olena GoryachevaHead of the Communications and Public Relations Department of OTP Bank JSC

Olena Pryvalova, PR expert in the non-bank financial market and legal sector, adviser on communications in the 'Judicial reform' project

12.10–12.30 Education as a driving force in the corporate PR career Mykhailo Shuranov, Corporate Communications Director of Ukrtelecom JSC
12.30–12.50 How to work with a transnational company — 5 inside solutions for Ukrainian business  Oleksii Kalinichenko, Corporate Communications Manager at Philip Morris Ukraine 
12.50–13.10  Technologies of the Future: the Logic of Popularization   Vlad Kotov,  the founder of the 'House of Robots' company
13.10–13.30 Virtual and Augmented Reality in PR  Daria Fedko, the founder and director of WeAR Studio, AR fan and VR enthusiast 
13.30–14.20  Dinner
14.20–14.40 Media as the fourth dimension Evgeniya Bliznyuk, CEO, Corestone Corp.
14.40–14.55 Business Partners - Partners in PR  Yevgeniy Dykhne, First Deputy General Director of the International Airport "Borispol"
14.55–15.15 Special guest!  Andrey DomanskiyTV presenter, showman
15.15–15.35  Dealing with toxic objects of PR promotion Vitalii Maksymov, the section editor at '1+1 Studio' 
15.35–15.55 Corporate Blackmail: PR Countermeasures  Tetiana Shulga, Managing Partner of RED Community
15.55–16.15 Strategies for legal and PR protection of reputation: Synchronization for the sake of success  Andriy Tsygankov, advocate, Chair of the UNBA Committee on Professional Conduct
16.15–16.30 Coffee break 
16.30–17.45 Joined efforts in a struggle for business reputation: PR and corporate security

Olena Derevianko, Vice-president of the Ukrainian PR League, a partner of 'PR-Service' agency, Doctor of Economics

Hanna Lichman, Head of Corporate Communications, ATB Corp.

Vera Tarasenko, Head of PR and Media Relations, Forward Bank

Yevgeniy Zagorulko, , Head of PR at Smart Holding

Sergey Pogrebnoy, partner of Sayenko Kharenko, Chairman of the Board of NGO 'Association of Corporate Security Professionals of Ukraine', member of the American Society for Industrial Security

17.45–18.15  Wine tasting by courtesy of our special partner — Inkerman Trade House
18.15–19.15  Award ceremony for the winners of the IV National Rating of Corporate Reputation Management Quality REPUTATION ACTIVists. Special presenter — Alexandr Konradij
19.15–21.00 Afterparty, EltonClapton cover band’s performance for the guests