Agenda of Festival

April 12, 2017

The Art of Dancing
In the Rain


Theme of the year: «Communication in the Age of Post-truth» (Post-truth is the word of the 2016 year as recognized by Oxford Dictionary)

Tagline: Art of dancing under the rain

XV International PR-Festival:

  • Public consciousness in the world beyond the truth
  • The functionality of PR-specialist in companies of different business-models. Internal interaction of PR-service
  • Elites, experts and opinion-leaders as counterpart of PR-specialists
  • Work with reputation risks. PR-support of protracted corporate conflicts
  • Personal PR of «first person»: effective tricks
  • Virtual world: opportunities for development and threats for privacy
  • Organization of PR-teams’ work: smoothing of angles, cultivation of talents, technologies of ideas generation
  • Potential of growth for corporate media
  • Analytical maintenance of management decision-making in PR
  • Special features of PR in different fields

Timing Activities Speakers



The World beyond the truth

09.40-10.15 Phenomena of post-truth and its impact on society  Olena Derevyankovice-president of Ukrainian PR-League, co-founder and managing partner at PR-Service Agency, PhD in Economics, political consultant

The top 10 trends of PR

Valentin Korolko, PhD, Professor, Head of the Department of Theory and Methods of Public Relations of the National University «Kyiv-Mohyla academy»


Potential of Big Data and psychometric methods of investigation use in mass communication

Volodymyr Losoviy, CEO in TheRespo


Technologies of FactCheck and reliability of information in media (panel discussion)

Denys Bezliudko, developmet director of Internet-project Realist

Ihor Darmostuck, editor-in-chief of portal «KievVlast»

Olexandr Klymashevskiy, independent expert

Dmytro Kasianov, political consultant

Svitlana Krukova, deputy editor of website

Olena Martynova, head of strategic marketing department at 1+1 Media


Coffee break

Strategy and reputation management tactics: mandatory program


Good deeds cannot be glorified. Or rather can, but it is very expensive

Vitaliy Tkachenko, marketing director of «WOG-retail»


Reputation of bank considering industrial risks 

Anastasiya Rymarchuk, head of press-office of IABU

13.05-14.00 Opinion leaders – actual and imaginary influence

Vitaliy Malets, CEO of Publicfast project

Svitlana Kuzmenko, editor of

How to find approach to the video-blogger

Mykola Roginets, marketing director of AIR




When the brand is making world better would the customer notice it?

Zhanna Bilous, communications specialist at Nielsen in Ukraine


Management of online-reputation

Grigoriy Malenko, managing partner of integrated online-reputation management agency SERM


PR-strategy through leaders’s eyes

Vitaliy Opanasiuk, co-owner and CEO of  Impel Griffin service company (


Stopping oligarchs' money talks: lessons of PRbattles around the taxpayer number 1 in Ukraine

Volodymyr Gaidash, head of communications department at JSC «Ukrgazvidobuvannya»

Larysa Polishchuk, head of external communications department at JSC «Ukrgazvidobuvannya»


Coffee break

Strategy and reputation management tactics: arbitrary program

Reputation management in multi-brand company

Alena Kobozeva, PR-director of Bayadera Group

16.55-17.10 Face and clothes: trends for leaders

Svitlana Lysenko, founder and CEO of medical cosmetology clinic ESTHEL, senator of European Economic Senate

17.10-17.25 Image-design as an important part of personal reputation’s shaping

Olga Stoicheva, CEO of РА Veresk Media

17.25-17.45 Ideal tandem – chemistry between brand and celebrity

Alina Kobets, digital-manager of L'Oréal Ukraine

Tatiana Zhylina, group brand-manager of TM Maybelline New York

17.45-18.05 Entertaining TV-content and brands Svitlana Lobko, producer of StarLight Brand Content (StarLight Media)

Glass of Champagne

18.20-20.00 Winners award ceremony of the Third National Quality Rating of reputation management  «Reputation ACTIVists»