Agenda of Festival

 
April 12, 2017

The Art of Dancing
In the Rain

XV INTERNATIONAL PR-FESTIVAL:

Theme of the year: «Communication in the Age of Post-truth» https://en.oxforddictionaries.com/ (Post-truth is the word of the 2016 year as recognized by Oxford Dictionary)

Tagline: Art of dancing under the rain

XV International PR-Festival:

  • Public consciousness in the world beyond the truth
  • The functionality of PR-specialist in companies of different business-models. Internal interaction of PR-service
  • Elites, experts and opinion-leaders as counterpart of PR-specialists
  • Work with reputation risks. PR-support of protracted corporate conflicts
  • Personal PR of «first person»: effective tricks
  • Virtual world: opportunities for development and threats for privacy
  • Organization of PR-teams’ work: smoothing of angles, cultivation of talents, technologies of ideas generation
  • Potential of growth for corporate media
  • Analytical maintenance of management decision-making in PR
  • Special features of PR in different fields

Timing Activities Speakers

09.00-09.30

Registration

The World beyond the truth

09.40-10.15 Phenomena of post-truth and its impact on society  Olena Derevyankovice-president of Ukrainian PR-League, co-founder and managing partner at PR-Service Agency, PhD in Economics, political consultant
10.15-10.35

The top 10 trends of PR

Valentin Korolko, PhD, Professor, Head of the Department of Theory and Methods of Public Relations of the National University «Kyiv-Mohyla academy»

10.35-10.55

Potential of Big Data and psychometric methods of investigation use in mass communication

Volodymyr Losoviy, CEO in TheRespo

10.55-12.10

Technologies of FactCheck and reliability of information in media (panel discussion)

Denys Bezliudko, developmet director of Internet-project Realist

Ihor Darmostuck, editor-in-chief of portal «KievVlast»

Olexandr Klymashevskiy, independent expert

Dmytro Kasianov, political consultant

Svitlana Krukova, deputy editor of website Strana.ua

Olena Martynova, head of strategic marketing department at 1+1 Media

12.10-12.25

Coffee break

Strategy and reputation management tactics: mandatory program

12.25-12.45

Good deeds cannot be glorified. Or rather can, but it is very expensive

Vitaliy Tkachenko, marketing director of «WOG-retail»

12.45-13.05

Reputation of bank considering industrial risks 

Anastasiya Rymarchuk, head of press-office of IABU

13.05-14.00 Opinion leaders – actual and imaginary influence

Vitaliy Malets, CEO of Publicfast project

Svitlana Kuzmenko, editor of TSN.ua

How to find approach to the video-blogger

Mykola Roginets, marketing director of AIR

14.00-15.00

Lunch

15.00-15.20

When the brand is making world better would the customer notice it?

Zhanna Bilous, communications specialist at Nielsen in Ukraine

15.20-15.40

Management of online-reputation

Grigoriy Malenko, managing partner of integrated online-reputation management agency SERM

15.40-16.00

PR-strategy through leaders’s eyes

Vitaliy Opanasiuk, co-owner and CEO of  Impel Griffin service company (http://forbes.net.ua/)

16.00-16.20

Stopping oligarchs' money talks: lessons of PRbattles around the taxpayer number 1 in Ukraine

Volodymyr Gaidash, head of communications department at JSC «Ukrgazvidobuvannya»

Larysa Polishchuk, head of external communications department at JSC «Ukrgazvidobuvannya»

16.20-16.35

Coffee break

Strategy and reputation management tactics: arbitrary program
16.35-16.55

Reputation management in multi-brand company

Alena Kobozeva, PR-director of Bayadera Group

16.55-17.10 Face and clothes: trends for leaders

Svitlana Lysenko, founder and CEO of medical cosmetology clinic ESTHEL, senator of European Economic Senate

17.10-17.25 Image-design as an important part of personal reputation’s shaping

Olga Stoicheva, CEO of РА Veresk Media

17.25-17.45 Ideal tandem – chemistry between brand and celebrity

Alina Kobets, digital-manager of L'Oréal Ukraine

Tatiana Zhylina, group brand-manager of TM Maybelline New York

17.45-18.05 Entertaining TV-content and brands Svitlana Lobko, producer of StarLight Brand Content (StarLight Media)
18.05-18.20

Glass of Champagne

18.20-20.00 Winners award ceremony of the Third National Quality Rating of reputation management  «Reputation ACTIVists»