Agenda of Festival
MOST INTEGRAL PR-EVENT
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9:30 a.m. through 10:00 a.m. |
Registration and welcome coffee |
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10:00 a.m. through 10:10 a.m. |
Keynote speech. Reputation Management: The Illusion of Being Free |
Elena Derevianko, Vice President of the Public Relations League of Ukraine, Partner of PR-Service |
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10:10 a.m. through 10:30 a.m. |
Reputation under Attack. Overview of PR Scandals |
Alexander Dubinsky, People's Deputy of Ukraine, Deputy Chairperson of the Committee on Finance, Taxation and Customs Policy of the Verkhovna Rada of Ukraine |
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10:30 a.m. through 10:50 a.m. |
Critical thinking speech. How Much Money Will Business Make in 2020? |
Vitaliy Shapran, Member of the Council of the National Bank of Ukraine |
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Investing in Reputation |
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10:50 a.m. through 11:30 a.m. |
Giving Hand. Panel discussion. Exclusive opinions on reputation given by public figures in video format: |
Moderator: Elena Derevianko Comments from experts: Yekaterina Petrova, Head of Advertising and Public Relations at Sberbank of Russia in Ukraine Elena Obukhivskaya, PR manager at Arricano Real Estate Plc. Olena Morozova, TV presenter of the morning show at "112 Ukraine" television channel |
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11:30 a.m. through 12:00 a.m. |
Managing ethics and technology in communications |
Bowman-Boyles Chantal |
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12:00 a.m. through 12:15 p.m. |
Coffee break |
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12:15 p.m. through 12:35 p.m. |
How to Split Money Between Marketing and PR for the Benefit of Your Company |
Victoria Zima, CMO of SAGA Development Natalia Reva, PR Director of SAGA Development |
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12:35 p.m. through 12:55 p.m. |
How to Prove to the CFO that Money Will Not Be Wasted |
Tatyana Chernenko, Chief Customer Officer at Watsons Ukraine |
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12:55 p.m. through 1:25 p.m. |
News from the World of PR Metrics and KPI: Measuring Performance in Turbulence |
Szymon Sikorsky, CEO and Founder, President of the Council and Strategist at Publicon, Ex-President of the Polish Association of Public Relations |
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1:25 p.m. through 13:55 p.m. |
Rub it in the Ground or the Future of Information Space in Ukraine (Analysis of Draft Laws on Media Regulation) |
Sergey Ganin, media law expert, lawyer |
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14:00 p.m. through 15:00 p.m. |
Lunch |
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Innovation for Efficiency |
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15:00 p.m. through 15:20 p.m. |
Telegram Boom: Temporarily or Forever? |
Kovalchuk Taras,
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15:20 p.m. through 15:40 p.m. |
UGC (User Generated Content) playbook 2020 |
Dmitry Zinchenko, Head of Digital at Philip Morris |
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15:40 p.m. through 16:00 p.m. |
New Target Audiences for PR Activities in Digital Native Times |
Evgeny Grigoryev, SMM Head at Allo and Xiaomi Ukraine, popular blogger |
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Will Tomorrow Be Better? |
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16:10 p.m. through 16:30 p.m. |
Edutainment: Educational Series with Experts and Celebrities Instead of Classic Online Courses |
Valeria Ionan, Deputy Minister of Digital Transformation for European Integration |
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16:30 p.m. through 16:50 p.m. |
Analytics in PR: New Infopole Monitoring Tools |
Skripnik Vladislav, |
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16:50 p.m. through 17:10 p.m. |
Environmental Fetishism: HYIPs and Environmental Responsibility |
Lyudmila Tsyganok, President of the Professional Association of Ecologists of Ukraine |
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17:10 p.m. through 17:20 p.m. |
2020 International PR Festival Wrap Up |
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17:20 p.m. through 17:30 p.m. |
Family photo and champagne |
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17:30 p.m. through 18:30 p.m. |
Awarding ceremony of the VI National Rating of Corporate Reputation Management Quality "Reputational ACTIVists" Host: Andrey Domansky, radio and TV host, showman |
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