Agenda of Festival

9:30–10:00 a.m.

Registering. Welcome coffee

10:00–10:10 a.m.

Opening the XIX International PR Festival — how we lived in 2020

10:10–10:30a.m.

Keynote speech. Pandenomics and reputation management

Olena Derevyanko, Head of the Organizing Committee of the International PR Festival

10:30–10:50a.m.

Special guest

Business leader talking about personal branding and right reputation management

10:50–11:10a.m.

Coffee break

The World Around Us

11:10–11:30a.m.

Deep fakes: how the last stronghold of objective reality is crashing down

11:30–11:50a.m.

The future of Telegram in Ukraine

11:50a.m.–12:10 p.m.

The Clubhouse phenomenon: forever or for now?

12:10–12:30p.m.

YouTube for business communications

12:30–12:50p.m.

Special guest

How influencers select partners for collaboration

12:50–1:50p.m.

Lunch and socializing

Shades of Reputation

1:50–2:10p.m.

Visuals as a newsworthy event for PR

2:10–2:30p.m.

Efficient GR in modern Ukraine

2:30–2:50p.m.

Internal communications in times of employees’ psychological instability

2:50–3:10p.m.

Successful interaction with communities as a PR project

3:10–3:30p.m.

PR for breakthrough product innovations

3:30–3:50p.m.

Soft skills of PR prosin the remote mode

3:50–4:10p.m.

Coffee break

Glimmers of the day to come

4:10–4:30p.m.

Cyber threats of the future and corporate reputation

4:30–4:50p.m.

Media under pressure

4:50–5:10p.m.

Digital copywriting

5:10–5:30p.m.

PR of successful startups

5:30–5:50p.m.

Technologies for preparing and holding hybrid and online events

5:50–6:10p.m.

Meditation from TLEX Institute (Switzerland)

6:10–6:20p.m.

Summing up the results of 2021 International PR Festival

6:20–6:30p.m.

Announcing the winners of the VII National Rating of Corporate Reputation Management Quality “Reputation ACTIVists”  

6:30p.m.

A glass of wine