Speakers

Olena Plakhova

Reputation Management Director at Nova Poshta Group of Companies

20 years of experience in communications. Successfully managed and manages the area in large Ukrainian companies, including the Continuum Group of Companies, Corum Group, and Starlight Media. Now she holds the position of Reputation Management Director at Nova Poshta Group of Companies. Under Olena's leadership, many global projects were implemented: support of companies entering international markets, rebranding, a transformation of corporate cultures, change of social behaviour of employees of a specific group, communication of business model changes, company management models, GR-projects. Among her main competencies are strategic reputation management and crisis management. She was twice named “PR Director of the Year” at the X-RAY Marketing Awards in 2015 and 2020.