Olena Derevyanko has been in journalism and PR (business, politics) since 1998. In 2003, she founded PR-Service Agency together with Tetyana Lagoda; the agency has been one of the established leaders of the sector throughout its history.
Ms. Derevyanko is vice-president of the Ukrainian PR-League.
She is a scientist and an expert in reputation management; the latter is the topic of her monograph as well as of more than 300 articles and materials for the tertiary and postgraduate stages of education.
Since 2007, Ms. Derevyanko has coordinated communication activities of DCH group; today she is vice-president of the holding and adviser to DCH president Oleksandr Yaroslavsky.
She has extensive experience in managing electoral campaigns of various formats as well as in running GR projects.
Ms. Derevyanko is head of the organizing committee of the International PR-Festival. She founded the «inter-festival» discussion grounds named «Mental Dance» for the PR community representatives and those belonging to the related areas.
She is the mover and the inspirer of the National rating of reputation management quality «Reputation ACTIVists».
She is the «Brand Person» of 2009 according to a survey by Marketing Media Review magazine. She is the winner of the rating «Business Lady of Advertising and Communications Market» of 2013.
Olena Derevyanko is among the TOP-50 most successful business women of Ukraine by the results of «Ladies of Business» project carried out by «Business», the oldest business weekly of Ukraine (2017).