Oleksandr Klimashevskyi graduated from the Institute of Journalism of Taras Shevchenko National University of Kiev. He is a digital expert. SMM coach. Media-adviser. He has considerable experience in developing promotional campaigns. His major is exploiting the potential of the Internet and social media for achieving communication aims in various areas (business, politics, social sphere, etc), maintenance of corporate conflicts. He headed the team of developers of the online edition of the «Capital» business newspaper and the «Vzgliad» («Look») newspaper. He developed and taught the course of marketing in social media for small and medium-sized businesses in his school of internet marketing Empo.