Kobozeva Alena

PR-Director of Bayadera Group

Her experience of PR-activities is 10 years. Areas of expertise: Reputation management, Strategic communications, Public & Media Relations. Areas of competence: Corporate Communications, Marketing Strategies & Campaigns, GR, Crisis-management. Since 2014 she has been the head of Public Relations Department of Bayadera Group, the largest alcohol holding of Eastern Europe. Her responsibilities include reinforcing of the positive image and managing of the company’s and its brands’ reputation as well as external strategic communications.