Svetlana Lobko graduated as an expert in marketing communications under the program of the Swedish Institute of Management (IFL Entrepreneur AB) and the International School of Business (IBS-DUEL) of the University of Economics and Law with the support of the Swedish Development Agency (SIDA). She has more than 15 years of experience in the field of marketing services, communications and sponsorship. Since 2010 she has been working for the STB television channel. She is the producer of numerous successful projects such as «Rules of Life», «Darling, We are Killing our Children», «Save our Family», «Everything will be OK», «Everything will be Tasty», «Father in Charge», «Master Chef», «Everyone will Dance», etc. Since 2012 she has managed the unit of integration and placement of sponsored materials of the STB commercial department. Since 2007, within three years she headed the Analytics Committee in the Association of Ukrainian Inventors. From 2010 till 2014 she was president of the Association.