Vitaliy Malets is a serial entrepreneur. As VP of Sales and Marketing in Advice Wallet he studied the issue of customers’ attraction. Thanks to the program developed by him, within 9 months more than 900 restaurant partners were involved and the work of 16 sales managers in five cities of three countries was organized. In 2013, he founded the platform of influential marketing Publicfast for collaboration of brands and opinion leaders. During two years after the platform’s launching, more than 40 thousand opinion leaders were gathered covering more than 500 million users in social media. Approximately 250 brands are using this platform permanently. Vitaliy Malets is the author of the Myscore project.