Olena joined Arricano as PR manager in August 2015. Here, she is in charge of B2B and B2C communications. Her PR & Communication portfolio includes more than 100 projects within FMCG, Retail and Development segments of Ukrainian market as well as numerous consulting projects for international and locals brands. Prior to Arricano, Olena was responsible for PR at InBev, Veres and Eurotech companies.
Olena graduated from the National University of Kyiv-Mohyla Academy, NIMA Netherlands Institute of Marketing and Uniwersytet Marii Curie-Skłodowskiej (Lublin, Poland).
Olena Obukhivska has published three books and quite a few articles on reputation forging, communication leadership, developing relations with stakeholders and digital era challenges