20+ years’ experience in communications. Certified engineer (NTUU KPI). Completed the degree program of the British Chartered Institute of Public Relations (CIPR) and Advanced Certificate in Marketing program in Chartered Institute of Marketing. At various career stages, he worked as a PR specialist in Avon, then in Whіtе’s International Public Relations agency, as a PR Director in Kyivstar and McDonald’s. He believes the key tool of a PR specialist is a dialogue, and the key professional quality is the willingness to hear the public’s opinion on the company represented by such PR specialist.