Program

 
6 April
Struggle for confidence:
Meeting the challenges of the new millennium

Moderator: Elena Fitie, Director of Public Relations Department at Eavex Capital

Timeme Topic Speakers
09.00-09.30 Morning coffee
09.30-09.45 Welcome speech of the Organizing Committee

Andrey Rotovsky, President of the Ukrainian PR League

Yelena Derevyanko, Vice-president of the Ukrainian PR League, partner of PR-Service Agency

Perspectives and labyrinths of a global convergent information space
09.45-10.15 How to do PR in Europe Colette Balou, Founder and President of Balou PR (UK)

10.15-10.30

Moderm PR technologies: experience of the Baltic countries Kristians Rozenvalds, PR expert, owner of CorpMedia, PR@Mail, RKT Holdings (Latvia)
10.30-11.00 Television in a new information reality Yegor Benkendorf, President of the National Television Company of Ukraine
11.00-11.15 Coffee break
11.15-11.45 Social TV networks: we’ll live in a new way now Aleksey Semionov, producer of Social Television Network Say.tv

11.45-12.15

Global and national trends in the development of printed media market Aleksey Pogorelov, Director General of the Ukrainian Association of Press Publishers (UAPP)
12.15-12.45 Living in ever changing world with ever changing media: how a PR-expert shall «reload» him/herself while working with printed media? Igor Guzhva, editor-in-chef of Moscow news newspaper
12.45-13.15 Sex, kittens, look, vintage. How and what about you should talk to generation of Internet Tamara Babakova, editor-in-chief of Focus.ua project, ex-editor-in-chief of Korrespondent.net web portal
13.15-14.00 Lunch
PR in the system of organizational links: to convince and to survive
14.00-14.30 Today’s dialogue: the role of PR in an organization Alina Sevastyuk, Chief Operating Officer of the Markets Department of KPMG Ukraine
14.30-15.00 System communications management of the National Bank of Ukraine: the implementation technology and practical results Sergei Shumikhin, Deputy Head of Directorate for Information and Public Relations, the National Bank of Ukraine
15.00-15.30 Corporate PR and marketing: a beautiful waltz

Maria Boroday, PR-director of Intel Ukraine

Yuriy Mykolyshyn, Marketing Director of Intel Ukraine

15.30-16.00 Corporate PR and professional pragmatists

Rita Rozen, Director for business development of the Law firm «Ilyashev and Partners»

Aleksandr Fefelov, lawyer of the Law firm «Ilyashev and Partners»

16.00-16.15 Coffee break
Presentation of the IPRA Golden Awards projects and other PR-projects contests 
16.15-16.45 Who, What, Wiki – Research, Analysis and Evaluation being success factors for the communication of Nord Stream, the natural gas pipeline across the Baltic Sea Michael Zdanowsky, expert in PR and strategic communications, Hill+Knowlton Strategies (Moscow, Russia) – video connection
16.45-17.15  Seven kilograms of success or how to win at international contests Ilona Popenko, General manager of SPN Ogilvy Ukraine
17.15-17.45 Turning passive attitudes towards own rights into active consumer position – tools and techniques for communication of consumer rights protection Galin Borodinov, Managing Director of PR Point (Bulgaria) – video connection
17.45-18.15 «Are you digital? Science of winning in a new reality». Review of top-cases of PROpeller Digital Award 2011/12 Rostislav Kasianenko, producer of the International Internet-based PROpeller Digital Award
Discussion: RP agencies representatives vs Clients companies representatives
18.15-19.15

Consultant and Client: how to justify the utility of PR-recommendations to Client without bluffing in a crisis

Alina Sevastyuk, Chief Operating Officer of the Markets Department of KPMG Ukraine

Andrey Rotovsky, President of the Ukrainian PR League

Dmitry Oltarzhevsky, PR directorof Global Spirits («Khortitsa», «Shustov» and «Oreanda» brands)

Ilona Popenko, Generalmanager of SPN Ogilvy Ukraine

Kristians Rozenvalds, owner of CorpMedia, PR@Mail, RKT Holdings

Maria Boroday, PR-director of Intel Ukraine

Oksana Alieva, head of marketing and PR of Sberbank of Russia

Petr Scherbina, managing partner of Media Brand agency

Rita Rozen, Director for business development of LF «Ilyashev and Pertners»

Sergei Shumikhin, Deputy Head of Directorate for Information and Public Relations, the National Bank of Ukraine

Tatiana Ostrogliad, owner and director of Ostrogliad PR Consulting agency

Yelena Derevyanko, co-founder and managing partner of PR-Service Agency

Moderator: Dmitry Goncharov, consultant in BPT OFFSHORE FORTRESS (BPT-GROUP, Ukraine-UK)



19.15-20.00 Dinner
20.00-22.00 Leisure night

 
7 April
Struggle for confidence:
Meeting the challenges of the new millennium
Timeme Topic Speakers
09.00-09.30 Morning coffee
Political communications in a society of total distrust
09.30-10.00 Society of general distrust: the dynamics of distrust in authorities and the attitude of Ukrainians to the reformist intentions of authorities

Vladimir Paniotto, Director General of Kiev International Institute of Social Studies, professor of Kiev National University KievMohyla Academy

Natalia Kharchenko, Executive Director of Kiev International Institute of Social Sudies, PhD in social studies

10.00-10.30

Distinctive features of Russian voting technologies in 2005-2012 Igor Mintusov, Vice-president for GR of the Russian Association of Public Relations (Russia)
10.30-11.00 Media coverage and social media in political campaigns Michael R. Caputo, political strategist (USA)
11:00-11:30 We’ll step on all the rakes Dmitry Dzhangirov, political expert
11:30-12:00 20 dragons of political campaigns of 2012 Denis Bohush, President of Bohush Communication, Vice-president of the Ukrainian PR League
12.00-12.15 Coffee break
12.15-12.30 The impact of internal political and social processes on Ukraine's international image Andy Gunder, Director of the Ukrainian Institute in London (United Kingdom) – video connectio
12.30-12.45 Ways to build public trust in government Darka Chepak, press secretary of The President of Ukraine

12.45-13.30

Plurality Voting System: Quo vadis? or Political communications in the context of growing protest moods (round table)

Denis Bohush, President of Bohush Communication, Vice-president of the Ukrainian PR League

Dmitry Dzhangirov, political expert, journalist

Oleg Medvedev, political strategist, Vice-president of Ukrainian PR League

Igor Mintusov, Vice-president for GR of the Russian Association of Public Relations

Viktor Musiyaka, one of authors of the Constitution of Ukraine, partner and head of political law practice in LF «Constructive Lawyers»

Vladimir Fesenko, political scientist

Darka Chepak, press secretary of the President of Ukraine

Jan Jagiello-Shönfelder, political strategist

Moderator: Andrey Kulikov (talk-show «Svoboda Slova», ICTV channel)

13.30-14.15 Lunch
14.30-15.00 Effective techniques of managing the media field and the image of a sectoral ministry in emergency situations Alesksandr Kolodiy, Manager for information & communication activities of the Ministry of Energy and Coal Industry of Ukraine; press-secretary and personal assistant of Yuriy Boyko, Minister of Energy and Coal Industry of Ukraine
15.00-15.30 Non-traditional methods ofpsychological diagnostics of politicians Anna Malyar, political criminologist, PhD in law, astropsychologist
Entertain while promoting
15.30-16.00 Back to off-line? or When consumers come short of real emotions Dmitry Oltarzhevsky, PR director of Global Spirits («Khortitsa», «Shustov» and «Oreanda» brands)

16.00-16.30

At arm’s length: «distant» events in the service of PR experts Mikhail Sevalnev, Marketing Director of TrueConf Ukraine
16.30-17.00 Charitable art-projects Pavel Piminov, Communications Director of Elena Pinchuk ANTIAIDS Foundation
17.00-17.15 Coffee break
17.15-17.30 Is the event-market still alive?! Svetlana Lobko, President of the Association of Eventors of Ukraine
17.30-18.00 Love triangle: PR specialist – designer – consumer Sergei Chuyev, Chairman of the Board, the Union of Designers of Ukraine; founder of the professional designer jury’s contest REX Gallery
18.00-18.30 Trends in public awareness: think less, act more Andrey Kapustin, top-blogger
18.30-19.00 Technologies of trend setting and celebrity marketing in brand promotion Igor Panasenko, founder and author of the Internet resources such as muzred.com, znaki.fm, etc. Creator and founder of Stereobaza unique audio magazine on Europe Plus Ukraine radio
19.00-19.30 Sushi and circuses. Trash-virus for the restaurants’ chain «Yakitoria/Mafia» Anastasia Kharchenko, Project Manager of the communications agency «INACHE»
19.30-20.00 Dinner
20.00-22.00 Leisure night