Program

 
10 April
Business PR Day
Reputational business assets: protection and multiplication
Timeme Topic
Speakers
08.45-09.15 Registration
09.15-09.30 Welcome speech of the Organizing Committee Authority of the Ukrainian PR-League
PR and business context
09.00-09.30 Welcome speech of the IPRA Zehra Gungor, President of the International Public Relations Association (IPRA) – skype-translation
09.45-10.15 PR in Ukraine: evolution of the sector, new challenges, efficient solutions Elena Derevyanko, Vice-President of Ukrainian PR League, Partner of PR-Service Agency
10.15-10.30 Coffee break

Media competence

10.30-12.00

Ukrainian journalism: professionalism, social responsibility, censorship/self-censorship? (panel discussion)

Alexander Bogutskiy, Director-President of the ICTV channel
Vadim Denisenko, Chief Editor of the TV channel Espreso.tv
Sevgil Musaeva, Co-Founder and Editor of «Hubs»
Oleg Nalivaiko, Head of the State Committee for Television and Radio Broadcasting of Ukraine
Alexey Pogorelov, General Director of the Ukrainian Press Publishers Association
Anton Podlutsky, Chief Editor of «RBK–Ukraine»
Yuri Rovenskiy, General Director of the «VETEK Media»

Moderator: Dmitry Raimov, Curator of the Free School of Journalism

12.00-13.00

Social networks – do we sell products or ideas? (panel discussion)

Natalia Valevskaya, Co-owner of the shoe concept store «ShoeShoe»
Taras Gavriluk, SMM direction of AB brand «UkrSibbank»
Sergei Didkovskij, Strategist, PR-manager of the company «Olshanskiy and partners»
Andrey Ichkenko, Partner of the Digital agency «Inache»
Olga Kudinenko, Founder of the «Tabletochki»
Tatiana Shikerjavaja, Head of external and internal communications of UkrSibbank BNP Paribas Group

Moderator: Alexey Panasyuk, Head of Business Solutions APEX B&P Communications

Efficient business communications
13.00-13.30 Brand-person: for yourself and for the business Fedor Vozianov, Known Ukrainian designer, nominee in several categories for Best Fashion Awards, the triumphant of Milan exhibition White
13.30-14.30 Lunch
14.30-14.45 «Agenda» of global PR-industry

Paul Holmes, Founder and General Director of The Holmes Report and SABRE awards – skype-translation

14.45-15.45

Corporate PR in turbulent business environment (panel discussion)

Natalia Yemchenko, Director of Public Relations and Communications of SKM Group
Eugene Zagorulko, Head of PR-service of Smart Holding
Anna Leachman, PR-director of corporation «ATB»
Alina Sevastyuk, Chief Operating Officer of the Markets Department, KPMG Ukraine
Vera Tarasenko, PR-director of the bank «Russian Standard»

Moderator: Elena Derevyanko, Vice-President of Ukrainian PR League, Partner of PR-Service Agency

15.45-16.15 Protection against informational attack – legal advices
Natalia Ivanitskaya, Senior Lawyer, Ph D, «Arzinger» company
16.15-16.30 Coffee break
16.30-17.30

Visual communications in the world of people unwilling to read (panel discussion)

Andrey Gazin, Head of the information service of the «Correspondent» magazine
Andrey Zagorodsky, Project Manager of Newsplot.org
Yuriy Kurilchuk, Designer-Infographic of the «Vesti» newspaper
Oleg Tkachev, Author of the book «Visual brand: Attracting consumers' views» – skype-translation

Moderator: Sergey Chuev, Head of the Union of Designers of Ukraine

17.30-18.30

IR à la Ukrainian

Anatoly Baronin, Director of the analytical group «Da Vinci AG»
Boris Kushniruk, Economic expert
Sergey Trifonov, Head of Investor Relations Department (IRO) at group of companies «Milkiland»

Moderator: Elena Derevyanko, Vice-President of Ukrainian PR League, Partner of PR-Service Agency

18.30-19.15 Creative meeting

Jean Novoseltcev, Author of journalists investigations TV programs

 
11 April
Day of Political PR
Searching the national idea and social harmony
Timeme Topic Speakers
08.25-08.50 Registration
08.50-09.00 Welcome speech of the Organizing Committee Authority of the Ukrainian PR-League
Designing the future
09.00-09.30 Future vision Christian Rozenvalds, Expert on Public Communications, the Host of program «Viziya» (Latvia)
09.30-09.45 Future of Ukraine: view of the well-wisher Krzysztof Zanussi, Social activist, Director and Screenwriter (Poland) – skype-translation
09.45-10.15 Caprices of public subconsciousness Oleg Pokalchuk, Writer, Social psychologist, Author of the book «Shivering elite»
10.15-10.25 Coffee break
Panel discussion «National idea for Ukraine»
10.25-11.50

Discussion 1: «Social and philosophic aspect»

Bogdan Gavrilishin, Ukrainian, Canadian, Swiss economist, Social activist and Philanthropist. Current member of the Club of Rome – skype-translation
Archpriest Georgiy Kovalenko, Head of the Synodal Information Department of the Ukrainian Orthodox Church
Valentin Korolko, PhD, Professor, Head of the Department of Theory and Methods of Public Relations of the National University «Kyiv-Mohyla Academy»
Miroslav Popovic, Philosopher
Vitaly Portnikov, Ukrainian journalist, TV host
Nazip Hamitov, Doctor of Philosophy, Writer, Psychoanalyst, Broadcaster
Andy Gunder, Director of the Ukrainian Institute in London (Great Britain)

Moderator: Elena Derevyanko, Vice-President of Ukrainian PR League, Partner of PR-Service Agency

11.50-13.30

Discussion 2: «Political aspect»

Denis Bogush, Political technologist, Expert in strategic communications, business and political PR
Dmitry Vydrin, Political scientist
Ihor Zhdanov, President of the Analytical Center «Public Policy»
Vadim Karasev, Director of the Institute of Global Strategies
Eugene Kopatko, Founder of the Group of Companies «R&B Group»
Oleg Medvedev, Political technologist, Journalist, Deputy of Kievrada
Igor Mintusov, Vice President on GR of the Russian Public Relations Association
Mikhail Pogrebinsky, Director of the Kiev Center for Political and Conflict Studies
Jan Jagiello-Schönfelder, Project manager, Communication & language services (Berlin, Germany)

Moderator: Igor Levenshtein, Media manager

13.30-14.10 Lunch
New Media in Ukrainian politics
14.10-15.10

Test for SM-sincerity: behaviour of politicians in social networks during the crisis (panel discussion)

Alexander Aronets, PR-adviser of Oleh Tyahnybok
Borislav Bereza, Chief information officer «Right sector»
Alexander Olshansky, President of Internet Invest Group Holding
Andriy Sadovy, Social and political activist of Ukraine, Lviv Mayor
Maxim Savanevsky, Internet business consultant, SMM, Partner of the Digital agency «PlusOne»

Moderator: Elena Derevyanko, Vice-President of Ukrainian PR League, Partner of PR-Service Agency

15.10-16.20

Fake epidemic: how to distinguish the shades of grey? (panel discussion)

Vovan222, Top pranker the Former Soviet Union
Mikhail Bortnik, Co-Founder of the Information Space Control Group «Fake Control»
Elena Bulygina, Project editor of the Information Space Control Group «Fake Control»
Rostislav Kasyanenko, Chief Editor of Urban DoZor
Yevhen Fedchenko, PhD Director Mohyla School of Journalism, UKMA
Zahar Chistyakov, Agency of Conflict PR – «PR&Z»

Moderator: Elena Derevyanko, Vice-President of Ukrainian PR League, Partner of PR-Service Agency

16.20-16.30 Coffee break
16.30-17.10

Social networks and self-organization of the citizens

Christina Berdinskih, Project Manager of «Elyudi»
Osman Pashaev, Journalist, Open Crimean Channel – skype-translation
Anna «Ahava» Teslenko, Journalist (ICTV)

Moderator: Elena Derevyanko, Vice-President of Ukrainian PR League, Partner of PR-Service Agency

17.10-18.00

Internet TV – does the life exist out of Maidan?

Vadim Denisenko, Chief Editor of the TV Channel Espreso.TV
Shota Ioseliani, Marketing director of the TV TVi
Alexei Semenov, Chief Producer of TV channel 112
Natalia Sindeeva, Founder of the TV company «Rain. Optimistic Channel», co-owner of the radio station «Silver rain», the «Big City» magazine, the «Slon.ru» portal

Moderator: Dmitry Filimonov, Chief Producer of the channel «Grom TV»

18.00-18.30 Creative meeting Dmitriy Gordon, Writer, Journalist, TV host, Head of Internet publications Gordonua.com