He studied at the Faculty of Biology at the Kiev University and Literature Institute of Gorky in Moscow. Worked in all forms and genres of journalism, as well as the chief specialist of the press service of the Cabinet of Ministers. Wrote two books about the social psychology of Ukrainians, «/How Correctly Sit in the Corner/And not to Think About the Bear» and «Trembling Jet Set». Writes about behavioural stereotypes, group dynamics, social fears, human stupidity, illusions and prejudices. Worked at the Institute of Social and Political Psychology, and from there went to the Cabinet of Ministers of Ukraine.