9:30 a.m. through 10:00 a.m.

Registration and welcome coffee


10:00 a.m. through 10:10 a.m.

Keynote speech. Reputation Management: The Illusion of Being Free

Elena Derevianko, Vice President of the Public Relations League of Ukraine, Partner of PR-Service


10:10 a.m. through 10:30 a.m.

Reputation under Attack. Overview of PR Scandals

Alexander Dubinsky, People's Deputy of Ukraine, Deputy Chairperson of the Committee on Finance, Taxation and Customs Policy of the Verkhovna Rada of Ukraine


10:30 a.m. through 10:50 a.m.

Critical thinking speech. How Much Money Will Business Make in 2020?

Vitaliy Shapran, Member of the Council of the National Bank of Ukraine


Investing in Reputation

10:50 a.m. through 11:30 a.m.

Giving Hand. Panel discussion. Exclusive opinions on reputation given by public figures in video format:
Alexander Yaroslavsky, owner of DCH
OleksandrShevchenkoPeople's Deputy of Ukraine
Nina Dombrovskaya, CEO of Henkel
Andrey Khudo, co-founder of iFest
Nikolay Tishchenko, ex-restaurateur, People's Deputy of Ukraine
Yuri Koryavchenkov, actor, TV host (also known as Yuzik), People's Deputy of Ukraine

Moderator: Elena Derevianko

Comments from experts:

Yekaterina Petrova, Head of Advertising and Public Relations at Sberbank of Russia in Ukraine

Elena Obukhivskaya, PR manager at Arricano Real Estate Plc.

Olena MorozovaTV presenter of the morning show at "112 Ukraine" television channel


11:30 a.m. through 12:00 a.m.

Managing ethics and technology in communications

Bowman-Boyles Chantal
Managing Partner, Finn Partners Europe


12:00 a.m. through 12:15 p.m.

Coffee break


12:15 p.m. through 12:35 p.m.

How to Split Money Between Marketing and PR for the Benefit of Your Company

Victoria Zima, CMO of SAGA Development

Natalia Reva, PR Director of SAGA Development


12:35 p.m. through 12:55 p.m.

How to Prove to the CFO that Money Will Not Be Wasted

Tatyana Chernenko, Chief Customer Officer at Watsons Ukraine


12:55 p.m. through 1:25 p.m.

News from the World of PR Metrics and KPI: Measuring Performance in Turbulence

Szymon Sikorsky, CEO and Founder, President of the Council and Strategist at Publicon, Ex-President of the Polish Association of Public Relations


1:25 p.m. through 13:55 p.m.

Rub it in the Ground or the Future of Information Space in Ukraine (Analysis of Draft Laws on Media Regulation)

Sergey Ganin, media law expert, lawyer
Comments from media experts


14:00 p.m. through 15:00 p.m.



Innovation for Efficiency

15:00 p.m. through 15:20 p.m.

Telegram Boom: Temporarily or Forever?

Kovalchuk Taras,
Founder of ‘Honest Trip’ project, co-founder of ‘Informal “O”’ project, co-owner of What the flight



15:20 p.m. through 15:40 p.m.

UGC (User Generated Content) playbook 2020

Dmitry Zinchenko, Head of Digital at Philip Morris


15:40 p.m. through 16:00 p.m.

New Target Audiences for PR Activities in Digital Native Times

Evgeny Grigoryev, SMM Head at Allo and Xiaomi Ukraine, popular blogger


Will Tomorrow Be Better?

16:10 p.m. through 16:30 p.m.

Edutainment: Educational Series with Experts and Celebrities Instead of Classic Online Courses

Valeria Ionan, Deputy Minister of Digital Transformation for European Integration


16:30 p.m. through 16:50 p.m.

Analytics in PR: New Infopole Monitoring Tools

Skripnik Vladislav,
project manager at Center Consulting


16:50 p.m. through 17:10 p.m.

Environmental Fetishism: HYIPs and Environmental Responsibility

Lyudmila Tsyganok, President of the Professional Association of Ecologists of Ukraine


17:10 p.m. through 17:20 p.m.

2020 International PR Festival Wrap Up


17:20 p.m. through 17:30 p.m.

Family photo and champagne


17:30 p.m. through 18:30 p.m.

Awarding ceremony of the VI National Rating of Corporate Reputation Management Quality "Reputational ACTIVists"

Host: Andrey Domansky, radio and TV host, showman