Olena Derevyanko has become the heroine of special topic of magazine «Business» about female face of state’s business elite
Vice-President of Ukrainian PR-League and managing partner of PR-Service agency Olena Derevyanko has become the heroine of project «Ladies of Business. The Most Successful Female Projects», which the first spring issue of magazine «Business» was dedicated to. In the special topic of the journal issued on 6th March 50 female owners, leaders and top-managers of leading companies in different industries (retail, HoReCa, finances, service etc), who were voted for by «Business» website’s visitors, were told about.
«A woman in business possesses both paradox and regularity. Paradox is since the vector of energy intended, in theory, to be used internally is sent to the outside. Regularity is since business life is appealing thanks to its glamorous vibes and an infinite space of possibilities, at first glance», – said Olena Derevyanko about woman’s way to the business world in her comment for the «Business».
PR-Service agency, co-founder and managing partner of which Olena Derevyanko is, has been active on communication market since 2003. Within almost 15 years of activities, decades of successful projects for worldwide and Ukrainian brands were realized. Cases of state importance are among them: for instance, preparation of Kharkiv for Euro-2012. Moreover, Olena Derevyanko, whose name has been a brand in spheres of reputational management and public relations for a while, manages organization process of the biggest and the most prestigious event of the communication industry, International PR-Festival, for a few years.
We are thankful to magazine «Business» for covering such an actual for Ukrainian business environment topic. For many years, females have been heads of large companies and managers of successful projects in different industries, proving that you can be an important player of international and Ukrainian business environment without losing your female authenticity and sacrificing your private life. The issue, dedicated to the female face of country’s business environment, sets the tone for the upcoming spring and demonstrates the current trends of Ukrainian business perfectly.