News
XX International PR Festival and VIII Reputational ACTIVists National Rating will be held after the war.
Olena Derevianko, Head of the Organizing Committees of the Festival and the Rating, made the following statement on 18 May 2022:
“Today should have been different.
We would go into a large and beautiful hall, the best one in Kyiv. We would listen to smart ideas, smile at each other, give gifts, drink wine, viewing the city, gossip on the sidelines and take pictures in a cool photo zone. We would be inspired, rejoiced and improved, congratulating the winners of VIII Reputational ACTIVists National Rating of Corporate Reputation Management Quality.
I am sure you guessed that it was today, 18 May 2022, that XX International PR Festival was to take place. It should have been a grandiose event that powerful and generous partners were all set to support.
Yet the reality is quite different: the world has crossed the line that we foresaw in our motto of the year and visualized in the identity.
With this in mind, we decided to hold the events after the war using the traditional face-to-face format because the 20th Anniversary Festival can’t and won’t shrink to a flimsy online version.
We will definitely meet, and it will happen soon by the will of the Almighty.
And everything will go as planned: with tears in our eyes, yet with a usual fusion of our souls and synergy between our minds, and with a different identity—optimistic and victorious—but wiser due to harrowing experiences.
I believe in that with all my heart.”