Jury Has Made Its Decision on Results of Forth National Rating of Corporate Reputation Management Quality “Reputation ACTIVists”
A decision has been taken on the results of the 2017 National Rating of Corporate Reputation Management Quality “Reputation ACTIVists”. The jury that traditionally consisted of independent and reputable experts assessed reputational achievements of Ukrainian companies basing on the five criteria: reputation stability, media activity, CSR image capital, anti-crisis communications quality, and innovational degree of PR activities. The assessment was carried out within the two groups of nominations – core and all-through (functional) – both of which determined the winner according to the mentioned above criteria among all the nominee companies.
The long-list was compiled in accordance with information presence data, then core activities were analyzed. Finally, the jury selected the winners out of the short-list summarizing the outcomes of the two preliminary rounds.
The results of the Forth National Rating of Corporate Reputation Management Quality “Reputation ACTIVists” are to be released on March 29 at the official ceremony within the framework of the XVI International PR-Festival. Besides, the analytical findings summing up its results will be published in a special supplement to “Focus” magazine.
“The rating is a way to accord public recognition of achievements of the companies that work at their reputation systematically,” stressed Olena Derevyanko, the head of the Festival’s Organizing Committee, the vice-president the Ukrainian PR-League, a partner at the PR-Service Agency. “We are glad with all our heart that the project has been making good headway for four years already.”
The National Rating of Corporate Reputation Management Quality “Reputation ACTIVists” has been held since 2015. Within the framework of the current project, the team of the PR-Service Agency whose analytical partner is LOOQME Consulting Company and whose general partner is the “Focus” weekly is on the Organizing Committee.
We would like to remind you that the XVI International PR-Festival “Communications of Tomorrow: A Puzzle of Success” is to be held in the Grand Hall of the capital’s Khreshchatyk Hotel on March 29, 2018. The winners of the Rating are to be awarded within its framework.