A PR Expert’s Non-Stop Rush: There is a Way Out
Tony Crabbe (USA), a business psychologist, a writer, and the author of «Busy» international bestseller, is to speak at the 14th International PR-Festival.
To think a lot and to make right decisions instantly. Everyone working in the sphere of PR services today just has to do it. However, the life of PR experts seems to be a closed whirl that swallows them up like a bog. Persistent calls, meetings, negotiations, consultations, a constant flow of text messages, Viber messages, WhatsApp and other messengers, inbox always full and no time for rest. Employers and customers cannot stand delays, they expect 24/7 non-stop work from their PR manager. Under such conditions his or her state can be described using only one word – «rush».
How can a PR expert find spare time for common life, family, hobby or holidays within this multitasking routine? Tony Crabbe – a business psychologist, a writer, and the author of «Busy» international bestseller – will reveal secrets of solving the problem. Mr. Crabbe has dedicated a lot of his time to studying the psychology of «homo laborens». He knows how to change behavioral and mental stereotypes, to help people break the vicious circle of «endless busyness», to learn to think and act beyond common standards in order to be successful in business, to move their companies forward and yet to live their lives to the fullest. This is actually what his book «Busy» is about.
His report «How Can a PR-Expert Survive in the World of Messengers? A Recipe of an Expert» will really surprise and please every PR manager.
It bears reminding that the Festival is traditionally held under the auspices of Ukrainian PR-League in the partnership with the official organizer – PR-Service Agency.
Participant registration is open at: http://pr-festival.com.ua/en/conditions.