“Reputation Activists” Project Announces Shortlist of Banking Sector Reputation Leaders
Experts on the annual rating of corporate reputation management quality have announced the shortlist of the winners in the “Finance: Banking” nomination.
According to the survey, the following institutions are the leaders of the all-round rating of corporate reputation management in banking (listed alphabetically): “Alfa-Bank” (Ukraine), FUIB, “Idea Bank”, Oshchadbank, PrivateBank, Prominvestbank, Raiffeisen Bank Aval, Sberbank, Ukrgasbank, and Ukrsibbank.
The names of the companies that have become the winners of the rating of corporate reputation management quality “Reputation Activists” are to be announced within the framework of the special joint project with Focus Magazine. The official awards ceremony is to be conducted within the framework of the XVI International PR-Festival to be held in Kyiv on March 29, 2018.
The rating has been compiled on the basis of analyzing the key factors that influence companies’ reputation: their reputation stability, image capital and CSR, media activities, innovative approaches, and anti-crisis of the year.
Basing on the survey of the leading experts of the area and math modeling, the rating participants are awarded a midline grade in each of the five categories. The sum total of the grades determines the winner of the nomination.
“Reputation Activists” is an annual survey that will decide on the companies with the best reputation and the highest corporate reputation management quality for the fourth time already. The winners of the rating are determined in the areas of FMCG, IT, agriculture, machine building, metallurgy, retail, construction and development, telecommunications, transportation and logistics, fuel and energy, pharmaceutics, finance, HoReCa.