Agenda of Festival

14 May, 2021

XIX International PR Festival “Brave New World”

Registering. Welcome coffee

10:00–10:10 a.m.

Opening the XIX International PR Festival

Fantasy video: “How did we get through the pandemic year?”

10:10–10:30 a.m.

Keynote speech. Pandenomics and Reputation Management

Olena Derevianko, Organizing Committee Chairman of the International PR-Festival

10:30–10:50 a.m.           

Special guest

Business Leader on Personal Branding and Good Reputation Management

Petro Chernyshov, a well-known Ukrainian Chief, ex-CEO of Carlsberg Ukraine and Kyivstar. Member of the Supervisory Board of Farmak, VoxUkraine and Kyiv School of Economics

10:50–11:10 a.m.


The World Around Us

11:10–12:00 a.m.

Deep fakes: How the Last Stronghold of Objective Reality is Crashing Down

Ielyzaveta Oleksiiuk, Media Lawyer, Project Manager of the Center for International Private Enterprise

Olena Plakhova, Director of Reputation Management at Nova Poshta Group of Companies

Oleh Serha, Press Secretary for PrivatBank

Vitalii Tkach, Founder at Jumperound games

12:00–12:25 p.m.

Future of TikTok

Denys Panchuk, Head of UIA Insta, TikTok, SMM projects

Andrii Buts, UIA co-pilot

12:25–12:45 p.m.

Evolution of Ad Creatives: the Reface Experience

Kir Marchyshyn, Marketing Design Lead at Reface

12:45–13:20 p.m.

Double Case: YouTube for Business Communications

Iryna Shynkarenko, Deputy Head of Epicenter LLC for Advertising, Marketing, Public Relations, and Mass Media

Mykola Kulyna, Analyst and Scriptwriter of the YouTube channel of Citrus and video maker at the Citrus Academy

13:20–14:10 p.m.

Lunch and Socializing

14:10–14:30 p.m.

Special guest

How Influencers Select Collaboration Partners

Diana Hloster, Blogger, Singing Actress

Shades of Reputation

14:30–14:50 p.m.

Role of Context in Communication, Media and PR Solutions

Illia Anufrienko, Head at Bickerstaff.826

Founder and Creative Director of Bickerstaff.734, Ex-Senior-Artdir at Banda

14:50–15:10 p.m.

Efficient GR in modern Ukraine

Oksana Koval, Head of Communications, PR and GR Kernel

15:10–15:30 p.m.

Internal Communications in Times of Employees’ Psychological Instability

Svitlana Surova, Head of Internal Communications at Smart Holding

15:30–15:50 p.m.

Successful Interaction with Community as a PR Project

Andrii Chabanov, Marketing Director at Peugeot Citroen Ukraine

15:50–16:10 p.m.

PR of the Breakthrough Product Innovation

Olena Kharkhan, Head of Talent Development at Philip Morris in Ukraine, Georgia, Armenia, and Moldova

16:10–16:30 p.m.

EMOTIONAL INTELLIGENCE — the Essential Skill of a PR-Professional Working Remotely

Viktoriia Iesaulenko, Marketing Director at Asters Law Firm

16:30–16:50 p.m.


Glimmers of the Day to Come

16:50–17:10 p.m.

Evolution of TV Projects with Commercial Brands

Kateryna Nadtochii, Chief Reputation Officer of StarLightMedia media group

17:10–17:30 p.m.

Digital Copywriting

Kseniia Serhiieva, Co-founder at Big Bangers 

17:30–17:50 p.m.

Haters. How to Handle?

Semen Kremeniuk, AIR Producing COO at AIR Media-Tech CEE

17:50–18:10 p.m.

Is Audio the Future of Communication?

Igor Nissenbaum-Levitsky, Client partner director Httpool

18:10–18:20 p.m.

Summing up the results of 2021 International PR Festival

18:20–18:30 p.m.

Announcing the Winners of the VII National Rating of Corporate Reputation Management Quality “Reputation ACTIVists

18:30 p.m.