Agenda of Festival
MOST INTEGRAL PR-EVENT
XIX International PR Festival “Brave New World”
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Registering. Welcome coffee |
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10:00–10:10 a.m. |
Opening the XIX International PR Festival |
Fantasy video: “How did we get through the pandemic year?” |
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10:10–10:30 a.m. |
Keynote speech. Pandenomics and Reputation Management |
Olena Derevianko, Organizing Committee Chairman of the International PR-Festival |
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10:30–10:50 a.m. |
Special guest Business Leader on Personal Branding and Good Reputation Management |
Petro Chernyshov, a well-known Ukrainian Chief, ex-CEO of Carlsberg Ukraine and Kyivstar. Member of the Supervisory Board of Farmak, VoxUkraine and Kyiv School of Economics |
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10:50–11:10 a.m. |
Coffee-break |
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The World Around Us |
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11:10–12:00 a.m. |
Deep fakes: How the Last Stronghold of Objective Reality is Crashing Down |
Ielyzaveta Oleksiiuk, Media Lawyer, Project Manager of the Center for International Private Enterprise Olena Plakhova, Director of Reputation Management at Nova Poshta Group of Companies Oleh Serha, Press Secretary for PrivatBank Vitalii Tkach, Founder at Jumperound games |
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12:00–12:25 p.m. |
Future of TikTok |
Denys Panchuk, Head of UIA Insta, TikTok, SMM projects Andrii Buts, UIA co-pilot |
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12:25–12:45 p.m. |
Evolution of Ad Creatives: the Reface Experience |
Kir Marchyshyn, Marketing Design Lead at Reface |
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12:45–13:20 p.m. |
Double Case: YouTube for Business Communications |
Iryna Shynkarenko, Deputy Head of Epicenter LLC for Advertising, Marketing, Public Relations, and Mass Media Mykola Kulyna, Analyst and Scriptwriter of the YouTube channel of Citrus and video maker at the Citrus Academy |
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13:20–14:10 p.m. |
Lunch and Socializing |
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14:10–14:30 p.m. |
Special guest How Influencers Select Collaboration Partners |
Diana Hloster, Blogger, Singing Actress |
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Shades of Reputation |
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14:30–14:50 p.m. |
Role of Context in Communication, Media and PR Solutions |
Illia Anufrienko, Head at Bickerstaff.826 Founder and Creative Director of Bickerstaff.734, Ex-Senior-Artdir at Banda |
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14:50–15:10 p.m. |
Efficient GR in modern Ukraine |
Oksana Koval, Head of Communications, PR and GR Kernel |
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15:10–15:30 p.m. |
Internal Communications in Times of Employees’ Psychological Instability |
Svitlana Surova, Head of Internal Communications at Smart Holding |
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15:30–15:50 p.m. |
Successful Interaction with Community as a PR Project |
Andrii Chabanov, Marketing Director at Peugeot Citroen Ukraine |
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15:50–16:10 p.m. |
PR of the Breakthrough Product Innovation |
Olena Kharkhan, Head of Talent Development at Philip Morris in Ukraine, Georgia, Armenia, and Moldova |
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16:10–16:30 p.m. |
EMOTIONAL INTELLIGENCE — the Essential Skill of a PR-Professional Working Remotely |
Viktoriia Iesaulenko, Marketing Director at Asters Law Firm |
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16:30–16:50 p.m. |
Coffee-break |
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Glimmers of the Day to Come |
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16:50–17:10 p.m. |
Evolution of TV Projects with Commercial Brands |
Kateryna Nadtochii, Chief Reputation Officer of StarLightMedia media group |
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17:10–17:30 p.m. |
Digital Copywriting |
Kseniia Serhiieva, Co-founder at Big Bangers |
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17:30–17:50 p.m. |
Haters. How to Handle? |
Semen Kremeniuk, AIR Producing COO at AIR Media-Tech CEE |
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17:50–18:10 p.m. |
Is Audio the Future of Communication? |
Igor Nissenbaum-Levitsky, Client partner director Httpool |
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18:10–18:20 p.m. |
Summing up the results of 2021 International PR Festival |
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18:20–18:30 p.m. |
Announcing the Winners of the VII National Rating of Corporate Reputation Management Quality “Reputation ACTIVists” |
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18:30 p.m. |
Wine&Networking |
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