Speakers

Rymarchuk Anastasiya

Head of press-office of Independent Association of Banks of Ukraine

She got Master Degree in Institute of Journalism of Taras Shevchenko National University of Kyiv. Ms. Rymarchuk was engaged in social and political journalism as a student. She led an economic block in the Korrespondent journal. Since 2010, she has been working in the communication within the banking sector. During this time, Ms. Rymarchuk learned perfectly all the subtleties of the activities of PR-departments of banks. Her professional asset comprises establishing of the press-office from scratch, development of anti-crisis PR-strategy to protect the associated business assets of the bank from raider attacks, leveling the reputational risks of shareholders caused by the liquidation of the bank etc. Since 2015, she is responsible for public relations in the Independent Association of Banks of Ukraine.